Eon powers connected products — 

industry's end-to-end  product digitization platform

Eon was founded with the vision to power the digital foundation for the connected and circular business

Eon connects brands and customers, unlocks unprecedented business intelligence, and powers new business models. 

Our Story

Eon was founded in 2015 by Natasha Franck with the vision to create the digital foundation for connected and circular business models in fashion and retail. By introducing  connected products, brands can build ongoing relationships with customers and generate revenue through circular economy business models — delivering competitive advantage and driving industry's transition to a sustainable economic model. 


In 2018, Eon brought together industry leadership in the global CircularID™ Initiative to advance the circular economy and ensure connected products were digitized with data essential for circularity.  Through the initiative, Eon led the development of the CircularID™ Protocol - the global language for connected products. In January 2020, Eon launched the CircularID™ Protocol pilot version. 

Throughout 2020, Eon is working with global brands and retailers to launch the first Connected Products that are digitized in alignment with the  CircularID™ Protocol. These Connected Products will enable businesses to connect with customers, enable brands to profitably manage and scale circular business models, and  unlock communication and data and visibility across the entire value chain — from production, through customer use, reuse, and beyond.

Our mission is to power connected and circular business.

We power connected products to connect brands to their customers and create the digital foundation for end-to-end intelligence, visibility and connectivity. 

We partner with brands, retailers, value chain stakeholders, developers, and technology companies to solve for interoperability and enable communication across the value chain

We enable connectivity and communication on a systemic scale —allowing essential product data to be exchanged between participants in the ecosystem and stakeholders across the value chain.

We believe in a systems-based approach to designing the future of commerce. 

We are on a mission to enable brands and retailers to scale circular business models through connected products.

We started in 2015. Eon was founded by Natasha Franck in New York City.

We  lead a global initiative and movement across industry to advance connected products and circular business models. 

Our products and services

We’re taking a holistic approach to building the circular economic model of the future. Everything we do is designed to support businesses in their transition to more efficient, intelligent, and sustainable methods. 

Our platform

Eon is the industry’s first IoT SaaS platform for digital identities — managing real time data to drive applications and analytics for billions of products across the lifecycle.

Our services

We provide advisory services related to product digitization. We act as an extension of your team to support the design and implementation of Internet of Things systems that are intelligent and interoperable on a global scale.

Our global initiative

We are leading the CircularID™ Global Initiative. In partnership with industry leadership, we codified CircularID™ Protocol — the global protocol for digital identification of products in circular economy.

Our team

Natasha Franck


Before founding Eon, Natasha was the Senior Vice President of Global Business Development at Delos, a billion-dollar technology start up in smart urbanism and sustainable real estate development. At Delos, Natasha lead the expansion of WELL Building Standard globally through strategic partnerships in Asia Pacific, Europe and the Middle East. Natasha holds a Bachelor’s Degree from Georgetown University.

Yuan Ma


Yuan Ma is a technical director with over a decade of experience helping businesses in the retail, healthcare, and financial services industries tackle and solve complex technical challenges. He has served as Director of Engineering at a number of prominent NYC digital agencies, leading their product and engineering teams to launch major products and initiatives for companies like Americana Manhasset, Calvin Klein, Wellthie, Make-A-Wish, Ted Baker, UNIQLO, and Wheels Up. 

Luke Connolly


Luke is an entrepreneur and creative technologist focused on combining design and technology to create products that are beautiful, intuitive, and extensible. He has provided creative and technical consulting to startups, Fortune 500 companies, ad agencies, international non-profits, and universities, balancing business objectives with heuristics to deliver best-in-class software experiences.

Annie Gullingsrund


Annie is a globally recognized thought leader for circular fashion. She was the Director of Textiles and Apparel at Cradle to Cradle Products Innovation Institute, where she championed the development of the Fashion Positive program and membership. She is also author of Fashion Fibers: Designing for Sustainability. She is a respected and trusted thought leader across the industry, shaping the future of sustainable fashion.

Ryan Perfit


Ryan is an experienced start-up CFO. He was most recently CFO for the digital marketing company, Fluent, Inc (FLNT), through it's journey from start-up to exit and eventually as a stand-alone public company. Ryan has experience in a wide range of industries from years in management consulting at PricewaterhouseCoopers and FTI Consulting.

Elyse Tosi


Elyse specializes in collaboratively implementing strategies across global networks. Prior to Eon, Elyse led sourcing strategy and supply chain management for brands and retailers. She brings deep experience in production, product management, and product management software systems as well as background in data analytics.

Alex Zagoro


Alex has spent the last 10 years developing resilient and reliable software and infrastructures for businesses ranging from healthcare and finance to fine arts and non profits. As an avid environmentalist, Alex is excited to apply his expertise and experience to guide the fashion industry towards a circular and sustainable future.

Our clients and partners

Work with Eon

 If you’re a brand or retailer interested to introduce Connected Products, power end-to-end product digitization or pilot the CircularID™ Protocol, we'd love to hear from you

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Eon Group Holdings Inc.

11 West 30th Street, 6th Floor 

New York, NY 10001 

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