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© 2020 by Eon Group Holdings, Inc. All Rights Reserved


Connecting you to your products 

in a whole new way. 

Eon’s mission is to power the connected and circular economy. 


Eon is the leading digital identity platform for fashion, apparel and retail — connecting brands to their products in a whole new way. By connecting products to the Internet of Things (IoT), Eon powers end-to-end intelligence, customer engagement, new business models and more. 


Leading industry’s end-to-end digital transformation, Eon led the development of the CircularID™ Protocol. Eon digitizes products in alignment with the CircularID™ Protocol to create CircularID™ Connected Products — making it possible to share, access and generate data from products across the lifecycle and to communicate with partners across the value chain.

We partner with brands, retailers, value chain stakeholders, developers, and technology companies to create and manage digital identities for products. 

We power digitization of products to create business intelligence, customer engagement, new business models and a sustainable and circular future. 

We believe in a systems-based approach to designing for the future of commerce. 

We enable connectivity and communication between participants in the ecosystem and stakeholders across the value chain.

We are on a mission to harness the power of connectivity to enable our transition to a truly circular economy.

We started in 2015. Eon was founded by Natasha Franck in New York City.

Our products and services

We’re taking a holistic approach to building the circular economic model of the future. Everything we do is designed to support businesses in their transition to more efficient, intelligent, and sustainable methods. 

Our platform

Eon is the industry’s first IoT SaaS platform for digital identities — managing real time data to drive applications and analytics for billions of products across the lifecycle.

Our services

We provide advisory services related to product digitization. We act as an extension of your team to support the design and implementation of Internet of Things systems that are intelligent and interoperable on a global scale.

Our global initiative

We are leading the CircularID™ Global Initiative. In partnership with industry leadership, we codified CircularID™ Protocol — the global protocol for digital identification of products in circular economy.

Our team

Natasha Franck


Before founding Eon, Natasha was the Senior Vice President of Global Business Development at Delos, a billion-dollar technology start up in smart urbanism and sustainable real estate development. At Delos, Natasha lead the expansion of WELL Building Standard globally through strategic partnerships in Asia Pacific, Europe and the Middle East. Natasha holds a Bachelor’s Degree from Georgetown University.

Yuan Ma


Yuan Ma is a technical director with over a decade of experience helping businesses in the retail, healthcare, and financial services industries tackle and solve complex technical challenges. He has served as Director of Engineering at a number of prominent NYC digital agencies, leading their product and engineering teams to launch major products and initiatives for companies like Americana Manhasset, Calvin Klein, Wellthie, Make-A-Wish, Ted Baker, UNIQLO, and Wheels Up. 

Luke Connolly


Luke is an entrepreneur and creative technologist focused on combining design and technology to create products that are beautiful, intuitive, and extensible. He has provided creative and technical consulting to startups, Fortune 500 companies, ad agencies, international non-profits, and universities, balancing business objectives with heuristics to deliver best-in-class software experiences.

Annie Gullingsrund


Annie is a globally recognized thought leader for circular fashion. She was the Director of Textiles and Apparel at Cradle to Cradle Products Innovation Institute, where she championed the development of the Fashion Positive program and membership. She is also author of Fashion Fibers: Designing for Sustainability. She is a respected and trusted thought leader across the industry, shaping the future of sustainable fashion.

Ryan Perfit


Ryan is an experienced start-up CFO. He was most recently CFO for the digital marketing company, Fluent, Inc (FLNT), through it's journey from start-up to exit and eventually as a stand-alone public company. Ryan has experience in a wide range of industries from years in management consulting at PricewaterhouseCoopers and FTI Consulting.

Elyse Tosi


Elyse specializes in collaboratively implementing strategies across global networks. Prior to Eon, Elyse led sourcing strategy and supply chain management for brands and retailers. She brings deep experience in production, product management, and product management software systems as well as background in data analytics.

Alex Zagoro


Alex has spent the last 10 years developing resilient and reliable software and infrastructures for businesses ranging from healthcare and finance to fine arts and non profits. As an avid environmentalist, Alex is excited to apply his expertise and experience to guide the fashion industry towards a circular and sustainable future.

Our clients and partners