Advancing circular economy business models through connected products
The CircularID™ Initiative, introduced by Eon, brings together a group of fashion and retail industry leaders and partners from circular businesses, technology, policy, and academia.
The CircularID™ Initiative introduces the CircularID™ Protocol
The industry-wide protocol for digital identification of products in the circular economy.
Through adoption of the CircularID™ Protocol, brands can drive to circular and connected business models—connecting with products, customers and partners across the entire product lifecycle.
The CircularID™ Protocol establishes the essential product and material data critical for identification and management of products in the circular economy.
Members & Partners
Pilot the CircularID Protocol Pilot Version with Eon
Eon is bringing the circular economy online—digitizing products in alignment with the CircularID™ Protocol and enabling products to communicate, access, and exchange data in the circular economy. Eon’s Internet of Things platform turns simple products into intelligent assets—pioneering the digital foundation of a connected and circular fashion and retail industry.
When products are digitized in alignment with the CircularID™ Protocol, brands can:
Connect with customers and partners directly through products and across the product lifecycle
Monetize products through circular business models
(e.g. resale, rental service)
Share, exchange and access data with circular economy partners (resellers, recyclers, etc.)
Unlock transparency across the product lifecycle
Access customer and product insights beyond point-of-sale to inform business decisions
Demonstrate and measure success in achieving circular economy goals
The CircularID™ Protocol makes it possible to:
REDUCE RESOURCE CONSUMPTION
CircularID™ Protocol makes it possible to scale the reuse and recovery of products and materials already in circulation.
CircularID™ Protocol requires that every product have a unique digital profile, enabling item-level transparency not just from production to point-of-sale, but also through use, reuse, and recycling/regeneration.
CircularID™ Protocol will maximize the economic value of products in the secondary market. CircularID™ Protocol makes it possible to access information essential for identification and resale (e.g. brand, authenticity, description, sizing, materials).
POWER COLLECTION AND SORTING
CircularID™ Protocol enables identification of materials and products quickly and efficiently, down to component parts and materials, in a scaled way that no existing machinery or technology can.
POWER RECYCLING AND REGENERATION
CircularID™ Protocol streamlines access to information about the product essential to mechanical and chemical recycling processes (e.g. blended material content, dye color and process, chemical content) and enables efficient sorting for a diverse range of unique recycling specifications.
POWER RENTAL AND SHARING
CircularID™ Protocol powers item-level tracking and reverse logistics essential for rental, sharing, and subscription business models.
ENABLE MEASUREMENT AND ACCOUNTABILITY
CircularID™ Protocol unlocks transparency essential to measuring and analyzing product movement throughout all segments of the circular economy.