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Advancing circular economy business models through connected products

The CircularID™ Initiative, introduced by Eon,  brings together a group of fashion and retail industry leaders and partners from circular businesses, technology, policy, and academia.

The CircularID™ Initiative introduces the CircularID™ Protocol

The industry-wide protocol for digital identification of products in the circular economy.

Through adoption of the CircularID™ Protocol, brands can drive to circular and connected business models—connecting with products, customers and partners across the entire product lifecycle.
 

The CircularID™ Protocol establishes the essential product and material data critical for identification and management of products in the circular economy.

Members & Partners

Pilot the CircularID Protocol Pilot Version with Eon

Eon is bringing the circular economy online—digitizing products in alignment with the CircularID™ Protocol and enabling products to communicate, access, and exchange data in the circular economy. Eon’s Internet of Things platform turns simple products into intelligent assets—pioneering the digital foundation of a connected and circular fashion and retail industry.

When products are digitized in alignment with the CircularID™ Protocol, brands can:

  • Connect with customers and partners directly through products and across the product lifecycle
     

  • Monetize products through circular business models
    (e.g. resale, rental service) 

     

  • Share, exchange and access data with circular economy partners (resellers, recyclers, etc.) 
     

  • Unlock transparency across the product lifecycle 
     

  • Access customer and product insights beyond point-of-sale to inform business decisions
     

  • Demonstrate and measure success in achieving circular economy goals

The CircularID™ Protocol makes it possible to:

REDUCE RESOURCE CONSUMPTION

CircularID™ Protocol makes it possible to scale the reuse and recovery of products and materials already in circulation.

PROVIDE TRANSPARENCY

CircularID™ Protocol requires that every product have a unique digital profile, enabling item-level transparency not just from production to point-of-sale, but also through use, reuse, and recycling/regeneration.

POWER RESALE

CircularID™ Protocol will maximize the economic value of products in the secondary market. CircularID™ Protocol makes it possible to access information essential for identification and resale (e.g. brand, authenticity, description, sizing, materials). 

POWER COLLECTION AND SORTING

CircularID™ Protocol enables identification of materials and products quickly and efficiently, down to component parts and materials, in a scaled way that no existing machinery or technology can.

POWER RECYCLING AND REGENERATION

CircularID™ Protocol streamlines access to information about the product essential to mechanical and chemical recycling processes (e.g. blended material content, dye color and process, chemical content) and enables efficient sorting for a diverse range of unique recycling specifications. 

POWER RENTAL AND SHARING

CircularID™ Protocol powers item-level tracking and reverse logistics essential for rental, sharing, and subscription business models.

ENABLE MEASUREMENT AND ACCOUNTABILITY

CircularID™ Protocol unlocks transparency essential to measuring and analyzing product movement throughout all segments of the circular economy.