WHAT IS DIGITAL IDENTITY
Retail is moving beyond the barcode
Most products today are identified through their barcode. But once the retail tag is removed at purchase, that item can no longer be identified, managed, monetized or stewarded to where it needs to go.
Products with Digital ID have comprehensive digital profile stored in the cloud, enabling traceability, intelligence and connectivity across the entire lifecycle.
HOW IT WORKS
A Digital ID for every item
The EON Product Cloud is digitizing billions pf products for global brands. EON integrates with your existing data systems to gather, organize and structure product data into item-level Digital IDs that are updated with new data across each item's lifecycle. Products become part of smart systems that connect to customers, services and applications.
Connect to customers directly through your products
Sell, service and create brand experiences - directly through your products. EON connects each item's Digital ID to an on-product data carrier (such as a QR Code, RFID, NFC or digital fingerprint), so each customer can scan and access your content. Drive cross-selling, share styling advice, care instructions, sustainability information, or offer new services like resale.
Access industry's largest Marketplace of Digital ID Partners
Power new applications, business models & customer services. Build a network around each product with our pre-integrated resale, recycling and repair partners including Trove, Waste Management, The Renewal Workshop, Recurate and more.
Drive new applications and services, extending the capabilities of each product.
Digital IDs on EON are programmable and accessible via our REST APIs.
Instantly connect your products to top resale platforms, applications, recycling partners and more.
EON is the only Product Cloud with a pre-integrated Marketplace of business partners, from top resale platforms, new applications and recycling partners to technology leaders like Microsoft and SAP.
Seamlessly connect your products end-to-end.
EON introduces only standardized data protocol, developed with retail leadership, ensuring connected products communicate in a shared language.
EON aligns with industry's existing standards such as GS1, and leverages the CircularID Protocol to exchange product data for circular business models.
Access insights into how your products are being used, interacted with and moved across the lifecycle.
EON offers in-depth reporting. See how customers interact and use their products, access resale data to inform supply decisions, or support your sustainability promise with aggregated product data.