Nanushka

The elevated, contemporary brand digitizes selected sustainable pieces from its Resort collection, turning them into intelligent and lifelong digital assets.

Goal

Resale & Customer Engagement

Launch

2021

Category

Apparel

Identifier

QR Code

By connecting their products on the EON Product Cloud, Nanushka ensures their customers will no longer purchase just a physical product, but also benefit from the comprehensive digital services and information that come with it.

 

It’s an opportunity to drive deeper, more meaningful relationships that increase the lifetime value of customer, unlock new revenue streams and accelerate sustainability efforts.

“We believe in the vision of a circular economy, and we recognize our responsibility as a brand to proactively take steps towards building a circular fashion system where products and materials are utilized at their most and where connected products enhance the user experience through an increased level of transparency. We partnered with Eon, who makes this step possible with their leading connected products technology shaping a better future of consumption and production.”

 

– Sandra Sandor, Founder and Creative Director, Nanushka

Trixie Shirt

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By scanning their garment’s QR code, Nanushka customers can access styling insights, instructions for resale, sustainability information, services for rental, peer-to-peer sharing and more. 

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Nanushka places its digital identity program at the front and center of its sustainability efforts, and provides educational resources through its online channels to aid customer understanding.

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Web & Social