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How to turn circular design intentions into circular products

EON

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How to turn circular design intentions into circular products

March 15th, 2021

by Annie Gullingsrud — Chief Strategy Officer at EON

As a designer, I am invigorated by the opportunity to change the system with design and experimentation in order to ensure that a garment and its materials can effectively re-enter the system, and not be sent to landfill. From 2014 I started to support fashion designers and brands in the development of Cradle to Cradle Certified products and materials –one of the most rigorous and holistic environmental product certifications. We created beautiful materials and products that I am proud of, all certified at the highest level of Cradle to Cradle Certified.


There’s a rich story  behind every material; from the sheep that provided the wool, to the mills that produced the  fabric, and the team that stewarded their evolution. We put in years of effort, investment, support and passion to ensure that these materials would do no harm and would help the planet flourish.


Through my practice, I began to wonder what would happen to these garments and materials after they were sold and then hopefully resold to customers — how would their story continue to be told after it was in the customer’s hands? I began to worry that the embedded quality and embodied energy, not to mention all the time, effort, cost and good intentions that went into creating the garment, would disappear after it was in the customer’s hands. If I couldn’t tell that story — who would?


Moving beyond intention and into practice


I had my first tour through Goodwill in 2010 and many eye-opening visits to various collection/sorting/resell companies since. I watched as the employees sorted with quick, swift hands for quality and the brand labels that would demand the highest price point.


It was only after I joined the Board of Goodwill San Francisco and began working with Goodwill International, that I was enlightened to the fact that circular design intention was just that — intention. Brands and designers were designing for disassembly, recyclability and biodegradability, but never once did I see anyone disassembling, sorting, separating out for biodegradation, or receiving the rich story of the inception of the products and materials of these garments.


Despite all the effort designers and brands put into redesigning these products for recapture, they were simply lost in the system, unable to be identified or set aside to ensure these products went where they were intended to go. We are in the same position we had always been in — left with products and materials we couldn’t identify, sometimes without a tag, unable to tell the story of their inception. Design intention turned unintentional waste of resources.

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