Carbon labels, digital passports and traceability tags – clothing labels’ new normal
June 7th, 2021
by Amy Nguyen
Gone are the days of simplistic clothing labels that merely share washing temperatures, dry cleaning instructions or details of a garment’s country of origin.
Clothing labels are now fast becoming a distinct part of the digital brand experience and a new medium for fashion companies to share their sustainability story by connecting the purchaser with the provenance of the item.
From carbon footprint labels, to digital passports and traceability tags – these new customer touch points, enabled by technology, have evolved to guide everyday purchasing decisions on the basis of environmental and social grounds. But, are we carbon literate enough and prepared to separate the good from the greenwashed?... (Read more)