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What will product passports mean for brands?

BUSINESS OF FASHION

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What will product passports mean for brands?

December 6th, 2021

by BOF TEAM, MCKINSEY & COMPANY

Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale... (Read more)


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