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Your coat could be about to get its own passport

WORLD ECONOMIC FORUM

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Your coat could be about to get its own passport

July 26th, 2019

by Emma Charlton

What you wear says a lot about you. Clothes might add a lot to our personality, but what if they themselves had their own identity?


Sounds odd? Well if a group of technology-focused environmentalists have their way, all your clothes could soon possess their own digital identity, with the ultimate aim of cutting waste from the fashion industry.


“One of the biggest barriers to textile recycling is lack of material transparency,” says Natasha Franck, founder and CEO of Eon and the Connect Fashion Initiative, which is behind the CircularID system. “We cannot recycle a garment if we don’t know what it’s made of.”


The global initiative, which has the backing of big-name partners including H&M, Target and Microsoft, works on a circular economy model to help the fashion industry become more sustainable.


Every item would have a “birth certificate”, including its brand, price, recycling instructions and details of its dye process, as well as a “passport” enabling it to be tracked throughout its lifecycle.


By increasing transparency about how the item was made and where it currently is, the potential for it to be authenticated and transferred to other owners – through rental, sharing or resale – repaired or recycled also increases... (Read more)

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