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Digital passports – clothing labels’ new normal

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Digital passports – clothing labels’ new normal

June 7th, 2021

by Amy Nguyen

Clothing labels are fast becoming a distinct part of the digital brand experience. The rise of digital product passports such as Digital ID empowers brands to deliver new experiences to their customers that can prolong the lifecycle of their garments. EON CEO & Founder Natasha Franck comments that “Connected clothing is redefining customer relationships from transactional to transformational across fashion retail.”

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