Gabriela Hearst connects its spring collection with a digital identity
February 11th, 2020
by Maghan Macdowell
“One thing is for sure — [fashion] needs transparency,” says Gabriela Hearst. Gabriela Hearst is the first fashion brand to introduce a Digital ID to all its products , as they partner with EON to connect their Spring/Summer 2020 collection. Their goal is to bring greater transparency to their customer and the industry more broadly. Every garment in the collection features a sewn-in QR code, which can be scanned by customers to access information about the item, including the materials used, country of origin, production process, carbon footprint, and the narrative behind the design.