Designed to simulate the user experience of social media platforms, a scan of each garment's unique QR code takes the customer on a journey from the product’s origin through to its purchase, transportation and aftercare – bringing all product-specific data together in a fun and engaging way.

Additionally, PANGAIA is using EON’s Circular Product Data Protocol to ensure that resale, recycling and sorting partners can access the data they need to identify and manage products from one lifecycle to the next.

“Our new digital passports are putting personalized data around traceability and sustainability at the fingertips of our customers in a fun and interactive way, so they feel empowered to make the best possible choices. As well as helping propel us forward on our own circularity journey, we believe that product digitization is fundamental to driving industry change and accelerating an Earth Positive future – one which gives back more than it takes.” ​

—Maria Srivastava, Chief Impact Officer, PANGAIA