EON introduces Partner Network to connect brands and their products to circular partners
NEW YORK, Wednesday December 16th, 2020 – Eon has launched the industry’s first global Partner Network to build connected systems for the circular economy across fashion retail in collaboration with leading circular businesses: The Renewal Workshop, Trove, Reflaunt, Lenzing, Hallotex, Recurate, Optoro, Evrnu, Save Your Wardrobe, and Worn Again Technologies along with Salvation Army Trading Company and Waste Management.
The Eon Partner Network will unlock the fashion industry’s vision of a circular economy at scale by enabling brands and retailers to manage, direct and track the flow of garments across the value chain by connecting with those products using Eon’s Internet of Things platform.
Eon’s Internet of Things platform powered by Microsoft Azure transforms the concept of a “Digital Passport” for physical products into viable reality by using the CircularIDTM Protocol and creating a digital system of record for products across their lifecycle, giving brands unprecedented visibility into the journey and value of their products over time plus a transformational system for tracking and communicating with those products.
The Eon Partner Network will enable brands digitizing products on the Eon platform to provide participating circular business partners with instant access to connected product data crucial for enacting circular processes like recommerce and recycling. With Partner Accounts on the Eon Platform and accompanying devices for product scanning (RFID, NFC, QR code), these network partners will have the ability to immediately digitally identify and authenticate products that are connected on the platform and to drive their circular practices by accessing deep beyond-the-label data such as original sale price, images, key features and material content.
Additionally, network partners will have the ability to contribute to the ongoing enrichment of products’ digital passports by tying metadata to product lifecycle events (location, resale price and channel etc.), creating a continuous picture of a garment’s value in real-time and powering the re-monetization of a single product across multiple lifecycles.
“Making a circular system economically and operationally viable for the fashion industry hinges on the brands’ ability to communicate with their circular business partners about their products – and to connect, track and manage the products themselves. Eon’s Internet of Things platform delivers the enabling technology brands need to connect their products. Now, the Eon Partner Network unlocks the communication about those products between brands and their circular business partners – powering fully functional circular systems and enabling both brands and partners to capitalize on the ongoing value of their products and materials far beyond the first point of sale.”
– Natasha Franck, Eon Founder & CEO
The Eon Partner Network makes the promise of a digital system of connected products viable at scale using a functional language for communication and exchange of data between products digitized via the Eon platform.
“The launch of the Eon Partner Network is a transformational moment in the fashion industry’s journey towards a circular economy,” said Nicole Bassett Co-Founder The Renewal Workshop. “Like many circular partners today, the ability to instantly identify products and materials is our biggest struggle: No matter how a garment is made or what it is made with, reselling or recycling will become viable at scale only when brands are enabled with the technology they need to aggregate and share crucial circularity data. By brands granting us and other network partners access to that data through connected products and Eon’s suite of tools, the Eon Partner Network is opening the gates to a new circular reality for fashion.”
According to Eon Chief Strategy Officer Annie Gullingsrud, Eon has been in research and development on the language and platform architecture to enable this interconnected circular commerce network for several years.
“In partnership with leading global fashion brands and industry, Eon developed the CircularID™ Protocol, the global language for connected products, and has built a platform that supports the communication and data exchange between brands and circular partners using the CircularID Protocol. The launch of the Eon Partner Network is the culmination of Eon’s commitment to solve for the biggest obstacle facing circular economy—product and material identification — and is essential to ensuring products and materials can be managed and monetized at highest value.”
Over the next year, a growing number of brands will pilot the CircularIDTM Protocol, bringing millions of connected products online via the Eon Platform and rapidly expanding access to those products and their data for circular businesses participating in the Eon Partner Network.
The Eon Partner Network launched on December 16, 2020. For more information, visit www.eongroup.co/partner-network
Eon powers Connected Products and Circular Commerce. The leading Internet of Things platform in fashion retail, Eon is bringing billions of items online — unlocking visibility and connectivity across enterprise, powering communication between brands and customers, and generating real-time data from items across their lifecycle.
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