Zalando

Europe’s leading online platform for fashion and lifestyle helps its customers prolong the lifespan of their garments through interactive Digital IDs across its private label collection.

Goal

Sustainability

Launch

2021

Category

Apparel

Identifiers

QR Code

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The “redeZIGN for circularity” collection offers Zalando customers an interactive way to explore their product’s sustainability story. Each piece in the collection features a sewn-in QR code that can be scanned to learn more about the garment origins, materials and design, along with after-sales services such as product care videos and resale.

 

Every piece has been designed for circularity: they’re made of recycled or renewable materials, and made to last longer through reuse and recycling. The introduction of Digital IDs provides the digital foundation for Zalando to identify, manage and monetize these products through future resale and regeneration.​

“With Digital ID, Zalando can deliver more product transparency to our customers and help influence purchasing decisions towards more sustainable products, alongside encouraging a behavior shift towards prolonging the life cycle of their garments.


—Laura Coppen, Head of Circularity at Zalando

REDEZIGN Blue Sweater

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The product hang tag includes a clear call to action to encourage customers to scan the QR code and explain its purpose.

Each item features a QR code that customers can scan to learn more about their garment and how to extend its longevity.

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REDEZIGN Shoulder bag

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Image by Martin Péchy

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REDEZIGN Shoulder bag

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The label includes clear messaging to highlight the value customers can access by scanning their item.

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REDEZIGN Lace-up ankle boots

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Customers can find out more about how their item was made and access educational videos around care and repair.

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